Bringing Analog Photography to New Heights with Eco-Friendly Features – Polaroid, the iconic instant camera brand renowned for blending retro charm with modern innovation, has officially announced its entry into the Indian market through a strategic partnership with Luxury Personified. This collaboration aims to tap into India’s growing community of photography enthusiasts and young consumers who have a penchant for physical prints and nostalgia.
Polaroid’s presence in India is set to invigorate the instant photography scene with a range of innovative products. The lineup includes instant cameras like the Polaroid I-2, Polaroid Now Generation 2, Polaroid Go Generation 2, and Polaroid Now Plus Generation 2. These devices boast features such as autofocus, double exposure capabilities, and eco-friendly designs, catering to both hobbyists and professional photographers seeking creative expression.
“We are thrilled to expand our brand footprint in India, a market that embodies creativity and innovation. Our partnership with Luxury Personified marks an exciting chapter for Polaroid as we aim to create new milestones in the instant photography industry. Together, we look forward to inspiring a new generation of photographers and storytellers through our unique blend of brand history and modern technology,” said Monica Tsang, Vice President of Polaroid Asia-Pacific.
Polaroid products will be widely accessible across major Indian e-commerce platforms like Amazon India and Flipkart, as well as in imaging stores, large format retailers, and specialty shops, ensuring that consumers nationwide can easily explore the brand’s offerings.
Mr. Kush Malik, Partner at Luxury Personified, expressed enthusiasm about the collaboration: “Our partnership with Polaroid represents the fusion of expertise in imaging and cutting-edge innovation. It’s about delivering exceptional experiences to both professionals and everyday storytellers alike.”
Adding to this sentiment, Mr. Luv Malik, also a Partner at Luxury Personified, stated: “Partnering with Polaroid opens doors to creative collaboration and innovation. Together, we can push the boundaries of visual storytelling, enhancing the way we capture and share our world.”
The entry of Polaroid into the Indian market signifies more than just a business expansion; it marks a cultural convergence of technological advancement and artistic nostalgia. As the brand reintroduces its iconic instant cameras to a new audience, it aims to redefine the photography landscape in India by fostering a community that values both the immediacy of digital convenience and the tangible satisfaction of physical prints.
About Polaroid
Founded in 1937, Polaroid has been a pioneer in instant photography, revolutionizing the way people capture and share moments. Committed to innovation and quality, the brand continues to evolve by integrating modern technology with its classic appeal.
About Luxury Personified
Luxury Personified is a leading distributor of premium consumer electronics and lifestyle products in India. With a focus on delivering exceptional quality and service, the company partners with global brands to bring cutting-edge products to the Indian market.