EC (Election Commission of India) has partnered with Facebook for Voter Registration Campaign. Via this campaign EC and Facebook will remind 18 years old / first time voters to register so they can vote.
Almost everyone has a Facebook account and this partnership will help encourage the new voters to register and vote – since very vote counts. The use of latest technology makes it easier to communicate and connect with users.
Facebook users who turn 18 between 28th to 31st December will receive a news feed reminder with birthday wishes, plus encouraging them to register with Election commission and on 30th November a reminder will be sent to everyone who turned 18th this year.
Reminder will be sent in 13 languages – English, Hindi, Gujarati, Tamil, Telugu, Malayalam, Kannada, Punjabi, Bengali, Urdu, Assamese, Marathi and Oriya. There will be a register now button, that will direct the users to National Voters Service portal which will then guide them though the registration process.
Achal Kumar Jyothi, Chief Election Commissioner – Election Commission of India said “I am happy to announce that the Election Commission of India has launched a Special Drive to enrol all prospective and eligible young citizens of India as voters who are turning 18 years or more than 18 years on 1st January, 2018. This partnership of Election Commission with Facebook for the dissemination of Information will help us reach out the young digital Community of India in fulfilling our mission “No Voter to be Left Behind’’ and “Every Vote Counts””
Quote from Nitin Saluja, Politics and Government Outreach Manager for India, South & Central Asia, “People use Facebook to learn about, talk about, and get involved with the issues that matter to them. We want to build products that support this type of civic engagement – on Election Day and every day. Since the beginning of this year, millions of people in India have used Facebook to engage on elections, whether it’s asking the candidates questions, sharing the latest news, or having a conversation about the issues with their friends and followers. Though our partnership with the Election Commission of India we hope to connectmore people with the issues that matter to them, and build a more civically-engaged community.”